Barcelona was the setting where AVACOM took an important step in its international projection. From February 4 to 7, the company exhibited for the first time at Integrated Systems Europe (ISE) 2025, the continent's most relevant gathering for audiovisual solutions and integrated technology. The edition brought together 185,700 attendees from all over the world, consolidating the event as the definitive meeting point for companies, institutions and professionals looking for the sector's most recent innovations.
A debut with institutional projection
For AVACOM, joining ISE meant considerably more than showing its portfolio to a mass audience. Over the four days of the show, the team presented its educational ecosystem to school principals, institutional representatives and specialised visitors who walked through the booth with genuine interest in transforming their learning spaces.
The moment of greatest visibility came when AVACOM was selected among the exhibitors that formed part of the VIP Tour organised by the Ministry of Education of Catalonia. This special route brought ministry representatives together with a select group of companies, and let AVACOM hold direct conversations about the technological needs of schools and the possibilities its ecosystem offers to respond to them.
Conversations that open a path
Beyond the institutional recognition, the show became a space for active listening. School principals and representatives talked with the AVACOM team about the challenges they face when integrating technology into classrooms, from adopting digital tools to the teacher training needed to make the most of them. These conversations brought a valuable perspective for continuing to adjust AVACOM's educational ecosystem to the reality of institutions.
The experience in Barcelona confirmed a clear roadmap: taking part in the spaces where the people who decide the future of education converge. ISE brought together an audience ranging from technology integrators to government authorities, and that diversity turned the AVACOM booth into a meeting point between educational vision and technological solution.
One show, a door towards Europe
AVACOM's presence at ISE 2025 marked the start of a stage where Europe gains a place of its own within the company's international strategy, until now concentrated mainly in Latin America, Spain and the United States. The interest shown by the Department of Education of Catalonia and the school principals who visited the booth suggested that AVACOM's ecosystem found an echo in a market that values technological innovation applied to education.
The ISE show also worked as a thermometer of trends: it made it possible to observe where the audiovisual and educational industry is heading, which solutions raise the most interest and which questions repeat among visitors. For AVACOM, every conversation held at the booth became an input for refining its proposal and better understanding the particularities of the European context, different in regulation, infrastructure and expectations from the markets where the company already has a track record.
With this first participation as a reference, AVACOM prepares to keep exploring international shows and spaces where it can share its proposal and build relationships with educational institutions around the world. Barcelona remained the starting point of a path the company plans to keep walking.
